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User friendly
UX & SEO Strategy
Achieve a fluid structure (site map) and an engaging user experience that will improve your site's navigation, understanding, and visibility on search engines and AI.
Optimized website plan
Site structure designed for user navigation and natural referencing.
Optimized website plan
User journeys
Defining key pages & content to guide visitors & ensure a smooth user experience.
User journeys
SEO framing
Analysis of objectives and structuring of SEO & GEO from the design phase.
SEO framing
Keyword search
Selection of relevant strategic keywords consistent with your strategy.
Keyword search
Structure & conversion
Our approach
I clarify your objectives, structure the site map, and define the key user journeys to guide your visitors and boost your search engine visibility. A well-designed website is the key to long-term success.
Goals
Defining business priorities and expected visitor actions.
Goals
1.
Course
Creating smooth and logical user journeys.
Course
2.
SEO
SEO integration from the site structure.
SEO
3.
Vision
A strategy designed to evolve over the long term.
Vision
4.
Helpful answers
FAQ
Frequently asked questions about creating a website
Why define a strategy in advance?
A clear strategy allows you to build a coherent, effective and results-oriented website.
Why define a strategy in advance?
Are you working on the site's structure?
Yes, the site structure is designed with the user and SEO in mind.
Are you working on the site's structure?
Is SEO integrated from the start?
Yes, SEO is taken into account from the planning stage.
Is SEO integrated from the start?
Do you help define coherent objectives?
Yes, your objectives guide all strategic choices.
Do you help define coherent objectives?
Do you offer keyword research?
Yes, a targeted and relevant search is made.
Do you offer keyword research?
Is this useful for a redesign?
Yes, a UX & SEO strategy is highly recommended during a redesign.
Is this useful for a redesign?
Is the strategy scalable?
Yes, it is designed to adapt over time, just like your website.
Is the strategy scalable?
Do you work in a team?
Yes, depending on the projects, I work alone or with a team that I manage with a single overall vision of the project.